This role requires the candidate to work in Tangerang, Indonesia.

Client Overview:

Our client is an F&B brand founded in 2017 in Beijing that transformed the food industry by introducing a fast-food concept centered around traditional pickled fish. Through innovative operational strategies and a strong focus on quality and standardization, the brand quickly rose to become a leading player in China’s fast-food sector. Its concept makes specialized Chinese cuisine more accessible, fast, and consistent across locations.

After eight years of rapid growth, the brand has expanded to more than 360 cities worldwide, including major hubs such as New York, Dubai, Kuala Lumpur, and Bangkok. As of 2024, it operates over 2,500 stores globally, making it the largest pickled fish restaurant chain in the world. The brand is now entering the Indonesian market and is seeking a strategic leader to drive localized growth and establish a strong presence in the country’s competitive F&B landscape.

Job Role:

The Overseas New Media Manager (Indonesia) is responsible for developing digital marketing strategies specifically for Investment Attraction. Your primary goal is to find and convert prospective franchisees through digital channels. You must be comfortable appearing on-camera to host Indonesian-language live streams or film short videos promoting franchise opportunities.

Key Responsibilities:

• Strategy & Campaign Execution: Personally manage ad campaigns across Meta (FB/IG), Google Ads, and TikTok, with accountability for lead volume and ROI.
• New Media & Live Streaming (Core): Plan and operate official social media accounts. Regularly host Indonesian-language live streams to promote franchise opportunities to prospective partners.
• Localized Creatives: Leverage Indonesian market characteristics, including Muslim cultural considerations and Halal requirements, to ensure high-quality ad creatives.
• Service Provider Management: Expand and manage local marketing resources and suppliers in Indonesia to optimize ad delivery models.

Candidate Requirements:

• Bachelor’s degree or higher in Marketing or related fields.
• 3–5 years digital marketing experience with expertise in the Indonesian market and B2B or international brand expansion.
• Managerial or strategic level experience.
• Proficient in Meta and Google advertising, short-video content planning, production, and live-streaming.
• Results-oriented, charismatic, extroverted, with strong post-campaign data analysis skills.
• Professional fluency in Mandarin and English for HQ reporting and local operations.

Job Code: #611