Creative Operations and Content Lead

WYLD Global
Full-timeSri LankaLKR 130,000 - 200,000/month

Role: Creative Operations & Content Lead

Purpose of the role

To own both the planning and execution of content and the day-to-day operations of the creative studio, ensuring ideas are strong, priorities are clear, and work is delivered on time and at quality.

This role bridges strategy, content thinking, and studio operations, making sure creativity is supported by structure and momentum.

Key Responsibilities

•Creative Operations & Studio Management

•Own priority calls for the creative studio and content team •Ensure content plans, designs, and creative deliverables go out on time

•Manage day-to-day operations of the design and content studio, keeping workflows smooth

•Act as the main point of coordination between content, design, animation, performance, and client servicing

•Ensure all incoming briefs are clear, complete, and execution-ready

•Monitor workloads and flag capacity or timeline risks early

•Maintain quality control before creative goes out to clients

•Reduce last-minute fire drills by improving planning and structure

Content Strategy & Planning

•Lead content strategies and creative direction for assigned clients

•Develop content plans and calendars aligned to brand goals and business objectives

•Shape narratives, messaging, and storytelling across platforms

•Stay updated on trends, cultural moments, and platform behaviour, especially locally relevant insights

•Guide content creators and designers on tone, direction, and execution

•Review and refine copy, concepts, and creative ideas before production

•Collaborate with performance teams to align content with campaign goals and results

Cross-Team Collaboration & Execution

•Work closely with client servicing to align priorities, deadlines, and expectations

•Coordinate with the studio to ensure creative ideas translate effectively into visuals and formats

•Be actively involved in campaign planning, production discussions, and key executions

•Step in during high-pressure periods to keep delivery stable and organised

•Encourage proactive ideation and continuous improvement across the team

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