Senior Sales Lead — TSA Media Group (Pvt) Ltd

Role Overview

TSA Media Group (Pvt) Ltd is looking for a Senior Sales Lead to drive revenue growth by keeping the pipeline full, active, and moving, while ensuring converted clients remain confident, satisfied, and open to doing more business with the company over time.

This role owns both new business momentum and ongoing commercial relationship growth across TSA Media Group (Pvt) Ltd.

This is not just a closing role. This is a pipeline leadership, revenue growth, client retention, and commercial execution role.

Core Responsibilities

1. Pipeline Growth and Revenue Ownership

Own agreed revenue and sales targets by:

• Maintaining a healthy pipeline of qualified opportunities
• Increasing new client acquisition
• Improving conversion rates
• Growing revenue across key service lines
• Increasing revenue from existing clients
• Improving forecast visibility and commercial momentum

Be accountable for measurable business outcomes.

2. Pipeline Management and Deal Movement

Lead the active sales pipeline end-to-end, including:

• Lead qualification
• Follow-up discipline
• Proposal movement
• Quotation progress
• Opportunity progression
• Next-step ownership
• Close planning
• Lost deal analysis
• Pipeline forecasting
• Stale lead cleanup
• Push / park / drop decisions

Ensure every active opportunity has a clear owner, next step, and timeline.

3. Outbound Business Development and TSA Media Group (Pvt) Ltd Growth Marketing

Drive TSA Media Group (Pvt) Ltd's own lead generation efforts by:

• Building outbound prospecting systems
• Identifying target industries and priority accounts
• Coordinating with Ads and Creative teams on TSA Media Group (Pvt) Ltd campaigns
• Improving TSA Media Group (Pvt) Ltd's visibility and inbound lead flow
• Testing new outreach channels and acquisition strategies
• Building repeatable systems for new business generation
• Converting outreach into qualified meetings and opportunities

This role should help create demand, not only wait for it.

4. Partnerships and Strategic Opportunities

Identify and develop growth opportunities through:

• Referral partnerships
• Channel partnerships
• Strategic alliances
• Corporate introductions
• Market expansion opportunities
• Cross-sell opportunities

Turn valuable relationships into meaningful commercial outcomes where relevant.

5. Proposal, Pricing, and Commercial Execution

Ensure fast, high-quality commercial movement across:

• Proposals
• Quotations
• Scopes
• Pricing coordination
• Negotiations
• Objection handling
• Commercial clarifications
• Post-send follow-up

Ensure momentum is not lost through internal delay, weak follow-up, or unclear communication.

6. Client Retention, Growth, and Advocacy

Ensure converted clients remain happy to stay and do more business with TSA Media Group (Pvt) Ltd by driving:

• Strong post-sale relationship continuity
• Upselling and cross-selling opportunities
• Proactive client follow-up
• Identification of new client needs
• Renewal readiness
• Referral opportunities
• Client advocacy
• High trust and satisfaction levels
• Strong Net Promoter Score (NPS) signals where measured

A signed deal is the start of the relationship, not the end of the work.

7. Post-Sale Handover and Early Client Continuity

Own the commercial handover from close to service start by ensuring:

• Sold scope is clearly documented
• Timelines and commercial terms are accurate and visible
• Internal teams understand what was sold
• Clients receive clear next steps immediately after close
• Onboarding confusion is reduced
• Trust is maintained during the transition to delivery
• Early risks are identified and escalated quickly

Ensure the move from sales to service feels structured, professional, and confidence-building.

8. Collections and Commercial Discipline

Work closely with Finance and internal stakeholders to support:

• Collections follow-up
• Overdue account visibility
• Payment escalations where required
• Stronger cash conversion discipline
• Reduced revenue leakage after close
• Healthier accounts receivable movement

Revenue is most impressive when it is actually received.

9. Systems, Reporting, and Process Improvement

Build stronger commercial systems through:

• Pipeline trackers
• Customer Relationship Management (CRM) discipline
• Reporting dashboards
• Follow-up systems
• Forecasting frameworks
• Sales process automation
• Lifecycle tracking
• Standard operating processes
• Continuous process improvement

Provide clear visibility to leadership on:

• Active opportunities
• Likely closes
• Stalled deals
• Pipeline by service line
• Commercial blockers
• Overdue follow-ups
• Conversion risks and opportunities

Ensure growth runs on systems, not memory and adrenaline.

10. Team Leadership and Cross-Functional Coordination

Lead and support the sales function by:

• Managing personal and team performance
• Driving accountability to targets
• Coaching stronger commercial habits
• Setting priorities and focus areas
• Maintaining reporting rhythm
• Coordinating with Finance, Human Resources (HR), Business Operations, Ads, Creative, and senior management
• Contributing to strategic initiatives that support growth

What Success Looks Like (First 30–60 Days)

• Stronger pipeline visibility and movement
• Improved follow-up discipline
• Faster proposal and quotation turnaround
• Outbound activity launched or improved
• Stronger coordination with Ads and Creative for TSA Media Group (Pvt) Ltd growth
• Better visibility on collections and overdue accounts
• Early upsell and partnership opportunities identified
• Stronger client continuity after conversion
• Cleaner reporting and forecasting cadence
• Stronger accountability across the sales function
• More commercial momentum across new and existing accounts

Key Performance Indicators (KPIs)

Revenue and Growth

• Revenue closed vs target
• New clients acquired
• Expansion revenue from existing clients
• Collections progress / outstanding recovery support

Pipeline Performance

• Qualified pipeline value
• Lead-to-proposal conversion rate
• Proposal-to-close conversion rate
• Stale opportunity reduction
• Follow-up adherence rate
• Average pipeline movement speed

Growth Engine

• Outbound opportunities created
• Meetings booked from outbound efforts
• Partnership opportunities created
• TSA Media Group (Pvt) Ltd-generated marketing leads

Client Growth and Retention

• Upsell opportunities created
• Retention / renewal performance
• Referrals generated
• Client satisfaction / Net Promoter Score (NPS) trends

Systems and Leadership

• Reporting accuracy and timeliness
• CRM / tracker hygiene
• Automation improvements implemented
• Team target performance
• Cross-functional initiative progress

Candidate Profile

Must-Have

• Strong sales, business development, or commercial leadership experience
• Proven ability to build pipeline and close revenue
• Strong follow-up discipline and conversion mindset
• Experience handling proposals, quotations, and negotiations
• Strong reporting and organizational discipline
• Ability to build systems, not only chase deals
• Confidence leading people and working cross-functionally

Preferred Experience

• Outbound sales or lead generation experience
• Agency, services, consulting, or digital industry background
• Familiarity with CRM and sales automation tools
• Experience working with paid media, marketing, or creative teams
• Partnership development experience
• Collections or commercial account management exposure
• Account growth or client retention experience

Critical Traits

• Commercially sharp
• Proactive
• Accountable
• Structured
• Persuasive
• Relationship-aware
• Resilient under pressure
• Target-driven without becoming reckless

One-Line Summary

The Senior Sales Lead owns pipeline growth, deal movement, client retention, expansion revenue, collections support, commercial systems, and team accountability at TSA Media Group (Pvt) Ltd, ensuring a full pipeline, stronger conversions, satisfied long-term clients, and disciplined revenue growth.