Creative Director — TSA Media Group (Pvt) Ltd

Role Overview

TSA Media Group (Pvt) Ltd is looking for a Creative Director to lead creative quality, brand consistency, creative direction, and team standards across branding, design, campaigns, content, production, and internal marketing.

This role exists to ensure creative work is strategically aligned, commercially effective, visually strong, and consistently delivered across all relevant channels and client accounts.

This is not just a senior designer role. This is a creative leadership, standards, growth, and execution role.

Core Responsibilities

1. Creative Direction and Quality Ownership

Own and lead the creative direction across client accounts and internal initiatives, including:

• Campaign direction
• Visual identity consistency
• Concept development
• Layout and communication quality
• Brand alignment
• Multi-platform creative adaptation
• Creative coherence across channels

Ensure direction is clear before execution begins and weak work is corrected early.

2. Creative Quality Control and Review Systems

Oversee the quality of output across:

• Branding
• Design
• Campaign creative
• Social media content
• Presentations and pitch material
• Production-related visual work
• Internal TSA Media Group (Pvt) Ltd marketing assets

Build review systems that catch quality issues before they reach clients or leadership.

3. Team Leadership and Capability Building

Lead and develop the creative team by:

• Setting quality benchmarks
• Coaching stronger visual thinking and execution
• Providing clear, actionable feedback
• Improving judgment, taste, and consistency
• Supporting performance accountability
• Identifying capability gaps and growth opportunities
• Contributing to hiring and team development decisions

Raise the standard of the team, not only individual output.

4. Briefing, Workflow, and Rework Reduction

Improve the upstream creative process by:

• Challenging weak briefs
• Improving clarity before work starts
• Aligning stakeholders early
• Reducing avoidable revision cycles
• Improving references, inputs, and expectations
• Creating smarter review checkpoints
• Improving speed without sacrificing quality

5. Cross-Functional Collaboration

Work closely with:

• Branding
• Design
• Production
• Social Media Marketing (SMM)
• Web
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Project / Account teams
• Senior Management

Ensure creative output supports wider business goals, campaign performance, and client retention.

6. Internal Growth Marketing and TSA Media Group (Pvt) Ltd Brand Development

Support TSA Media Group (Pvt) Ltd's own growth by leading or contributing to:

• TSA Media Group (Pvt) Ltd brand visibility campaigns
• Recruitment campaigns
• Sales enablement decks and proposals
• Thought leadership content
• Outbound marketing assets
• Case studies and credibility-building materials
• Internal brand consistency across touchpoints

The agency's own brand and materials should reflect the same standards expected in client work.

7. Systems, Asset Management, and Standards

Build stronger creative systems through:

• Templates
• Brand guidelines
• Asset libraries
• Naming and file standards
• Feedback frameworks
• Review workflows
• Handover quality standards
• Scalable production systems

Ensure quality is repeatable, not dependent on individual memory or inconsistent processes.

8. Commercial Impact and Client Growth Support

Contribute to business growth by ensuring creative work helps:

• Win pitches
• Improve campaign results
• Increase retention and trust
• Create upsell opportunities
• Improve perceived value
• Strengthen client advocacy
• Support strong Net Promoter Score (NPS) signals where measured

Strong creative should support business outcomes, not only visual quality.

What Success Looks Like (First 30–60 Days)

• Stronger visible quality across accounts
• Clearer creative direction before execution
• Fewer avoidable revisions
• Improved consistency across brands and channels
• Stronger review rhythm and approval flow
• Clearer accountability across the creative team
• Improved internal marketing assets for TSA Media Group (Pvt) Ltd
• Stronger support for pitches and growth initiatives
• Better collaboration with service teams
• Increased client confidence in creative delivery

Key Performance Indicators (KPIs)

Creative Quality

• Percentage of outputs meeting internal standards before submission
• Reduction in avoidable revision rounds
• Reduction in recurring quality errors
• Improvement in brand consistency across accounts

Team Performance

• Improvement in junior and mid-level output quality
• Reduction in repeated execution mistakes
• Review turnaround speed
• Team productivity and accountability

Commercial Impact

• Contribution to pitch wins
• Creative support for lead generation campaigns
• Client retention support signals
• Upsell / expansion support opportunities
• Client satisfaction / Net Promoter Score (NPS) trends

Systems and Operations

• Template and asset system improvements implemented
• Handover quality improvements
• Workflow efficiency gains
• On-time delivery at expected standard

Candidate Profile

Must-Have

• Strong experience in creative direction, branding, design, or multi-channel visual leadership
• Proven ability to improve the work of others
• Strong taste, judgment, and brand sensitivity
• Ability to direct across campaigns, branding, content, and visual systems
• Strong feedback and team leadership ability
• Ability to balance speed, quality, and commercial relevance

Preferred Experience

• Agency or fast-paced service environment experience
• Experience across digital campaigns and always-on brand content
• Familiarity with video, motion, and production workflows
• Experience working with performance marketing teams
• Experience contributing to business development pitches
• Experience building creative systems or templates

Critical Traits

• Sees weak work early
• Gives useful direction, not vague opinions
• Raises team standards
• Commercially aware
• Structured and reliable
• Collaborative across departments
• Calm under pressure
• High standards without becoming a bottleneck

One-Line Summary

The Creative Director owns creative quality, direction, team standards, and commercial creative impact at TSA Media Group (Pvt) Ltd, ensuring stronger work, fewer revisions, better brand consistency, and creative output that supports growth, retention, and client confidence.