Key Responsibilities

• Design and execute integrated marketing strategies (IMC) including digital, social media, influencer, and trade marketing.
• Move the brand from a market challenger to the undisputed category leader.
• Build and manage a loyal network of consumers and resellers with high engagement and UGC impact.
• Optimize marketing budgets focusing on ROI and Cost per Acquisition (CPA) using advanced analytics tools.
• Actively mentor and develop the internal marketing team to cultivate future leaders

Requirements:

• Minimum of a Bachelor's degree (S1) in Marketing, Communication, Business Management, or equivalent
• Minimum of 8 years of experience in marketing within a growing FMCG/consumer goods company, with at least 3 years in a Marketing Manager, Brand Manager, or Head of Marketing position.
• Experience managing product launches and building brand awareness from the ground up to a competitive position within its category.
• Understanding and experience in implementing Integrated Marketing Communication (IMC) strategies, including digital marketing, social media, influencer marketing, trade marketing, and below-the-line (BTL) activities.
• Experience managing and developing consumer communities (community marketing) with a minimum scale of 2,000 active members.
• Understanding and experience using marketing analytics tools (Google Analytics, Meta Ads Manager, or equivalent) to optimize data-driven campaigns.
• Direct involvement in the negotiation and management of creative agencies, media partners, and KOLs/influencers on a national scale.
• Ability to design and manage marketing budgets efficiently with a focus on ROI and Cost per Acquisition (CPA).
• Understanding of the customer journey, consumer insights, and brand positioning within the FMCG personal care/baby care category.
• Experience leading market expansion projects or new market entry initiatives