Digital Marketing Specialist

Role Overview

We’re seeking a dynamic, insight-driven Digital Marketing Specialist to elevate our global brand presence across digital channels. This role blends hands-on execution with strategic thinking leveraging data, trends, and performance insights to drive impactful campaigns.

Working closely with the Digital Marketing Manager, you will ensure consistent brand storytelling, meaningful audience engagement, and measurable results across platforms such as Facebook, Instagram, TikTok, Google and LinkedIn. You’ll also collaborate with agencies and regional teams to deliver integrated campaigns across global markets.

Your Responsibilities

• Oversee content planning, publishing, engagement, and performance tracking across social media and digital platforms
• Plan, execute, and optimize paid campaigns across Meta Platforms, Google, and other digital channels to maximize ROI
• Analyze trends, competitor activity, and audience behavior to inform strategy and innovation
• Manage agencies and vendors to ensure high-quality, KPI-driven campaign delivery
• Collaborate with global and regional teams to drive consistent, integrated marketing execution

Candidate Profile

• 3–5+ years of experience in digital marketing and social media management
• Strong knowledge of social platforms, paid media, and analytics tools
• Data-driven mindset withthe ability to translate insights into actionable strategies
• Experienceworking with agencies and cross-functional or global teams, or a background in digital agencies.
• Excellent communication,organizational, and creative problem-solving skills