Job Purpose To develop engaging, creative, and brand-aligned content across digital channels by researching market trends and customer interests, developing content ideas and scripts, coordinating content production, and editing visual content to support the company’s brand presence and marketing objectives.

Cross Work Relations

Internal: Marketing Team Digital Marketing Team Sales Team Operations Department

External: Videographers and photographers Freelancers and creative service providers Influencers and content partners Production suppliers

Key Responsibilities Research competitors, market trends, customer interests, and relevant topics to identify opportunities for engaging and original content. Develop creative content ideas aligned with the company’s brands, target audiences, and marketing objectives. Write scripts for reels, videos, captions, and carousel content. Develop clear and engaging copy that reflects the relevant brand tone of voice. Plan content shoots and coordinate with videographers and relevant team members to ensure efficient content production. Capture everyday social media content when required and identify suitable opportunities for real-time content. Edit reels, short-form videos, and simple graphic content suitable for social media platforms. Ensure that all content is visually consistent with the relevant brand identity and approved style. Review content performance and use available insights to identify what content formats, topics, and ideas perform effectively. Apply performance insights to improve future content ideas, scripts, videos, and creative execution. Coordinate with the Digital Marketing Team to provide creative materials that support campaigns and lead-generation activities. Stay updated on social media trends, content formats, and creative tools relevant to the company’s target audience.

General Responsibilities Comply with company policies, procedures, and Code of Conduct. Maintain confidentiality of company and customer information. Ensure content is accurate, professional, and aligned with approved brand guidelines. Maintain an organised library of content, creative files, scripts, and related materials. Meet agreed content production and publishing deadlines. Coordinate effectively with internal teams and external creative resources. Perform other relevant duties assigned by the direct manager within the scope of the job.

KPIs Deliver the agreed content plan and required content pieces within the approved timelines. Develop original and relevant content ideas based on market research, customer interests, and current trends. Produce engaging scripts, captions, reels, videos, and carousel content aligned with brand guidelines. Maintain consistent visual and written brand quality across published content. Complete planned content shoots and coordinate production requirements effectively. Deliver edited videos and visual content within agreed deadlines and required quality standards. Monitor content performance and provide relevant insights and recommendations for future content. Apply performance insights to continuously improve content engagement and effectiveness. Maintain effective coordination with the Digital Marketing Team to provide suitable creative materials for campaigns.

Qualifications Bachelor’s degree in Marketing, Mass Communication, Media, Advertising, or a related field. Minimum 2 years of relevant experience in Content Creation, Social Media, Digital Marketing, Media, or a related field. A strong and relevant content portfolio demonstrating creative and social media work.

Other Job Requirements Strong copywriting and scriptwriting skills. Proficiency in CapCut or Adobe Premiere Pro. Proficiency in Canva and basic graphic design. Strong understanding of social media content formats and trends. Good visual and creative sense. Ability to translate ideas and concepts into engaging content. Good research and storytelling skills. Ability to work with deadlines and manage multiple content projects. Familiarity with AI content creation tools is an advantage. Good command of English, written and spoken.

Job Behavioral Competencies

Core Competencies Creativity Communication Teamwork & Collaboration Accountability Adaptability Attention to Detail Continuous Learning

Functional Competencies Content Creation Copywriting Scriptwriting Storytelling Video Editing Creative Concept Development Social Media Content Visual Communication Trend & Audience Research Content Performance Analysis