Anscom is an automation design studio established in 2011 by technology professionals. We integrate world-class ELV, audio/visual, security, and automation solutions for properties around the world. Our scope of work covers design, supply, installation, configuration, and after-sales service and support. We partner with highly rated brands and suppliers to guarantee best-in-class technology solutions.
As a Marketing Manager you will develop and execute the company’s marketing strategy, strengthen brand positioning, generate qualified leads and support business growth across corporate, public-sector and other relevant market segments.
Key Reponsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Manage digital marketing, social media, website content, email campaigns and other promotional activities.
- Plan and execute lead-generation campaigns to support the sales team.
- Strengthen brand awareness and positioning across relevant industries.
- Coordinate product launches, exhibitions, industry events, customer engagement activities and promotional campaigns.
- Work closely with Sales and Management to identify target markets, customer segments and business opportunities.
- Develop marketing materials, company profiles, presentations, brochures and product-related content.
- Manage relationships with advertising agencies, suppliers and other marketing partners.
- Monitor marketing expenditure, campaign performance, lead conversion and return on investment.
- Conduct market research and competitor analysis to identify growth opportunities.
- Prepare regular marketing plans, budgets and performance reports.
Essential Skills
- Bachelor’s degree or professional qualification in Marketing, Business Management or a related field.
- Minimum 3–5 years of relevant marketing experience, preferably with experience in B2B, technology, engineering or solutions-based businesses.
- Experience in digital marketing, campaign management and lead generation.
- Strong strategic thinking and communication skills.
- Digital marketing and analytical capabilities.
- Excellent planning, coordination and project management skills.
- Ability to work closely with sales teams and management.
- Creative thinking with a results-oriented approach.
- Proficiency in relevant marketing platforms and reporting tools.
Full-time
Colombo, Sri Lanka