What would a day in the life of a WhyThinker look like? (Key Responsibilities)

• Understand and be able to execute support for both the Amazon Seller Platforms
• Monitor and continuously update campaigns, layering in new strategy as needed.
• Educate client on media buying and planning schedule
• Own relationships with your clients and decision-makers, including analyzing client needs to create detailed media plans.
• A clear understanding of Amazon Advertising and the media buying process to be able to educate your clients on strategy and programmatic advertising both on and off of Amazon.
• Knowledge sharing with the greater team to build more understanding about Amazon Advertising & Seller Central.
• Manage weekly, monthly, quarterly, and yearly reports detailing client’s KPI performance metrics.
• Build, drive and optimize successful marketing campaigns within Amazon Ad Console, as well as additional Marketplaces (Walmart, Target, etc) for a full roster of eCommerce clients
• Tell the story behind your clients’ KPIs, confidently interpreting trends and making recommendations based on Amazon digital marketing analytics.
• Optimize Amazon content and develop processes for effective launches supporting both traditional FBA and FBM products
• Identify new marketing opportunities and ways to repurpose existing strategy on Amazon to optimize brands’ awareness and drive sales volume; even off Amazon

Must-haves for you to land this opportunity:

• 2+ years of experience delivering growth-focused results for clients at a digital media or advertising technology company.
• Experience managing Amazon Seller Central & Amazon Advertising Console
• Ability to effectively and confidently communicate with clients
• Strong analytical abilities and confidence using data
• Excellent written and verbal communication
• First-hand understanding of the Marketplace’s platforms including an in-depth understanding of reporting and analytics data
• A creative, analytical person who can identify the unique challenges facing a client, articulate them in a clear manner, and prescribe the best path forward
• Understanding the dynamics of the evolving Amazon Advertising platform and how operations impact its performance
• Ability to learn new tools/courses proactively and translate them into desired results.
• Good turnaround time with good quality work.