Serendipity is a full-service digital agency that leverages comprehensive business and technology solutions across diverse industries. Serendipity specialises in strategy and consultancy, digital marketing, and website development.

This is an exciting opportunity to work in an established digital agency based in London working closely with an experienced digital team in Sri Lanka and London.

Key Responsibilities

• Set up and implement new campaigns across various PPC channels.
• Maintain and monitor keyword bids, daily/monthly budget caps, impression share, quality score and other important account metrics.
• Conduct keyword, market, and competitor analyses on an ongoing basis.
• Work alongside in-house creatives to create high-performance ad assets to improve conversion rates.
• Monitor and utilise web analytics dashboards, reports and key reporting tools.
• Maintaining and creating KPI dashboards and reporting to provide insight to a variety of stakeholders.
• Performing regular quality assurance/quality control checks.
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
• Keep pace with search engine and PPC industry trends and developments.

Key Skills

Our ideal candidate will have the following:

• Thorough understanding of the Google advertising product suite and Industry-wide PPC best practices.
• Ability to analyse and interpret campaign data and translate it into campaign recommendations and strategy.
• Minimum 2 years experience running and optimising successful PPC campaigns.
• Versatility and flexibility: prepared to work according to the business demands.
• A passion for online advertising and acquisition marketing.
• Exceptionally driven and motivated with a strong desire to exceed objectives and KPIs.
• Strong presentation and communication skills.
• Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities.
• Expresses a strict attention to detail.
• Relevant Google Qualifications