Job Description:

A Senior Social Brand Executive plays a pivotal role in an organization's digital marketing and online presence. They are responsible for creating and executing social media strategies to enhance brand visibility, engage with the target audience, and drive online marketing objectives. This position requires a deep understanding of social media platforms, content creation, analytics, and a strong strategic mindset.

Roles & Responsibilities:

1. Social Media Strategy Development: Develop and implement comprehensive social media strategies aligned with the organization's marketing goals. Identify target audiences and determine the most suitable platforms for engagement.
2. Content Creation and Management:Create and curate high-quality, engaging content for various social media platforms. Schedule and publish content in a timely and consistent manner. Ensure that all content aligns with the brand's tone, style, and guidelines.
3. Community Engagement:Monitor and actively engage with the online community by responding to comments, messages, and mentions. Foster positive relationships with followers and influencers to enhance brand loyalty.
4. Campaign Management:Plan and execute social media advertising campaigns. Optimize ad budgets and monitor performance to achieve desired results.
5. Analytics and Reporting:Regularly track and analyze social media performance using tools like Google Analytics, Facebook Insights, and others. Prepare and present reports with actionable insights and recommendations.
6. Competitive Analysis:Stay updated on industry trends and competitor activities on social media. Use insights to adapt and refine social media strategies as needed.
7. Collaboration:Collaborate with the marketing team to ensure social media efforts align with broader marketing initiatives. Work with graphic designers, content writers, and other team members to create multimedia content.
8. Crisis Management:Develop and implement crisis management plans for social media, addressing negative comments, controversies, or other issues promptly and professionally.
9. Stay Informed:Keep up-to-date with social media platform updates, algorithms, and emerging trends. Continuously improve knowledge and skills in the field.
10. Budget Management:Manage the budget allocated for social media campaigns and promotions effectively.
11. Influencer Collaboration:Identify, reach out to, and collaborate with relevant social media influencers to enhance the brand's visibility.
12. Compliance and Legal Regulations:Ensure all content and activities comply with legal and industry regulations. Understand and manage issues related to data protection and privacy.

Qualifications and Skills:

• Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
• Proven experience in social media marketing, with a track record of successful campaigns.
• Strong knowledge of various social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools.
• Creative thinking and a passion for staying updated with the latest digital marketing trends.
• Strong analytical skills to interpret data and draw meaningful insights.
• Crisis management skills and the ability to handle negative feedback professionally.
• Budget management experience.
• Understanding of legal and compliance aspects of social media marketing.
• Project management skills and the ability to meet deadlines.

A Senior Social Media Executive plays a crucial role in shaping an organization's online presence and reputation. They are responsible for driving engagement, increasing brand visibility, and ultimately contributing to the company's marketing and business objectives.