Directors - Marketing (Colombo, Sri Lanka)

Manpower Sri Lanka
Full-timeColombo, Sri Lanka

One of our prestigious clients is looking for experienced "Directors - Marketing" to join their team immediately.

SALARY: Negotiable

ROLES & RESPONSIBILITIES:

  • Marketing Strategy: Develop and execute a comprehensive marketing strategy to promote their products and services to target customers.
  • Team Leadership: Lead, mentor, and manage the marketing team, ensuring alignment with their company objectives and ongoing professional development.
  • Brand Development: Manage and enhance the company's brand and positioning in the market, ensuring a strong and consistent brand image.
  • Campaign Management: Plan and execute marketing campaigns to generate leads, drive customer acquisition, and increase brand awareness.
  • Market Research: Stay informed about industry trends, customer needs, and competitive landscapes to inform marketing strategies.
  • Public Relations: Develop and maintain relationships with media outlets and manage public relations efforts to gain media coverage.
  • Event Management: Plan and execute marketing events, trade shows, and conferences to promote their solutions and engage with customers.
  • Performance Metrics: Define and track key performance metrics for marketing campaigns, including lead generation, customer acquisition, and brand awareness.
  • Ownership of Marketing Budget: Optimize marketing budget and resources.

QUALIFICATIONS & EXPERIENCES:

  • Master's Degree in Business Administration, Marketing and Communications, or related qualification.
  • 10+ Years of work experience in Marketing with a proven record of success leading a Marketing team.
  • Prior experience working for MNCs in a similar role.
  • Professional Chartered Marketing qualification would be an advantage.
  • Experience in dealing with overseas opportunities would be an advantage.
  • Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords.
  • Analytical and creative thinking.
  • Excellent leadership and organizing skills.
  • Up to speed with current and online marketing techniques and best practices.
  • Customer oriented approach and aptitude.

MANPOWER LANKA SOLUTIONS (PVT) LTD.

Astoria Tower 03, 9th Floor, #422, R.A De Mel Mawatha, Colombo 03, Sri Lanka.

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