One of our prestigious clients is looking for experienced "Directors - Marketing" to join their team immediately.
SALARY: Negotiable
ROLES & RESPONSIBILITIES:
- Marketing Strategy: Develop and execute a comprehensive marketing strategy to promote their products and services to target customers.
- Team Leadership: Lead, mentor, and manage the marketing team, ensuring alignment with their company objectives and ongoing professional development.
- Brand Development: Manage and enhance the company's brand and positioning in the market, ensuring a strong and consistent brand image.
- Campaign Management: Plan and execute marketing campaigns to generate leads, drive customer acquisition, and increase brand awareness.
- Market Research: Stay informed about industry trends, customer needs, and competitive landscapes to inform marketing strategies.
- Public Relations: Develop and maintain relationships with media outlets and manage public relations efforts to gain media coverage.
- Event Management: Plan and execute marketing events, trade shows, and conferences to promote their solutions and engage with customers.
- Performance Metrics: Define and track key performance metrics for marketing campaigns, including lead generation, customer acquisition, and brand awareness.
- Ownership of Marketing Budget: Optimize marketing budget and resources.
QUALIFICATIONS & EXPERIENCES:
- Master's Degree in Business Administration, Marketing and Communications, or related qualification.
- 10+ Years of work experience in Marketing with a proven record of success leading a Marketing team.
- Prior experience working for MNCs in a similar role.
- Professional Chartered Marketing qualification would be an advantage.
- Experience in dealing with overseas opportunities would be an advantage.
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords.
- Analytical and creative thinking.
- Excellent leadership and organizing skills.
- Up to speed with current and online marketing techniques and best practices.
- Customer oriented approach and aptitude.
MANPOWER LANKA SOLUTIONS (PVT) LTD.
Astoria Tower 03, 9th Floor, #422, R.A De Mel Mawatha, Colombo 03, Sri Lanka.