Company Description

Starleap is an ambitious firm that aims to revolutionize the industry by delivering exceptional services that help drive businesses to new heights. We value teamwork, hard work, and dedication to providing quality service to our clients.

Job role overview

The Paid Media Specialist plays a crucial role in driving digital marketing strategies by planning, executing, and optimizing paid media campaigns across various platforms. This role requires a deep understanding of digital advertising channels, strong analytical skills, and the ability to leverage data to maximize campaign performance and ROI.

Responsibilities of the team

• Develop and implement strategic digital campaigns across various platforms like Google Display Network, Facebook Audience Network, and Amazon Ads, ensuring they align with client objectives and surpass expectations.
• Continuously optimize live media campaigns in real-time to meet or exceed client goals, adjusting strategies and tactics as needed to maintain pacing and performance.
• Manage campaign budgets across multiple platforms on a daily, weekly, and quarterly basis to maximize ROI and achieve desired outcomes.
• Collaborate with Specialists and Project Managers to plan upcoming campaigns, selecting the most effective platforms, target audiences, and creative strategies for implementation.
• Provide support to clients in configuring accounts and tracking using tools like Google Tag Manager, ensuring accurate data collection for campaign performance analysis.
• Deliver actionable insights derived from campaign reports to clients, making recommendations for optimization and improvement based on key performance indicators.
• Facilitate client-facing calls and prepare comprehensive campaign reports, including performance metrics, analytics, and customized analysis to guide decision-making and drive results.
• Demonstrate the ability to work autonomously with minimal supervision while also being capable of leading and supporting high-performing teams, providing necessary training and guidance to colleagues.
• Contribute to the training and development of new team members, including Performance Marketing Analysts and Marketing Specialists, to ensure the continued growth and success of the team.

Requirements

• Minimum 2 years of proven experience in the digital marketing field in the capacity of a Performance Marketing Specialist or a similar position.
• Proficient in utilizing analytics, attribution, and measurement systems for data-driven decision-making.
• Essential skills include proficiency in Google Analytics and Hubspot for comprehensive data analysis and insights.
• Optional proficiency in additional tools such as Google Data Studio, Microsoft Power BI, or Tableau for advanced data visualization and reporting capabilities.
• Demonstrated excellence in verbal and written communication, enabling effective interaction and conveying complex ideas clearly.
• A strong desire for success, characterized by a proactive approach to testing new strategies and continuous learning.
• Thrives in a collaborative environment, valuing teamwork and actively contributing to group efforts.
• Proven leadership abilities, capable of providing support and guidance to teams in technical projects and collaborative activities.
• Successfully managed multiple projects from inception to completion, showcasing effective project management skills.
• Maintains high levels of organization and efficiency, even in fast-paced and dynamic work environments characterized by high energy.

Join and take the leap with us!