The Performance Marketing Specialist is responsible for developing and managing paid advertising campaigns for our company. This includes planning, creating, and optimizing campaigns across a variety of platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. The Performance Marketing Specialist will also work closely with the marketing team to develop and execute marketing strategies that drive traffic and conversions.

Responsibilities

• Bid and place campaigns within various digital platforms (Ex: Google, Facebook, Linkedin) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing according to overall strategy and expectations by monitoring performance and making changes when necessary.
• Manage campaign budget across various platforms daily, weekly, and quarterly.
• Collaborate with Them members and Client managers on upcoming campaigns to determine the best platforms, target audience, and creative strategies to implement.
• Support clients with account configuration and tracking with tools such as GTM.
• Communicate with clients and make recommendations by identifying key insights from campaign reports to optimize performance.
• Assist with client-facing calls and campaign reporting: performance reports, campaign analytics, ad-hoc analysis and conversion optimization.
• Ability to work independently with minimal supervision from leads.
• Help in training and development of new Performance Marketing Analysts and Marketing Specialists joining the team.

Qualifications

• 2+ years of experience in paid advertising
• Strong understanding of Google Ads, Facebook Ads, and LinkedIn Ads
• Experience with other paid advertising platforms is a plus
• Excellent writing and communication skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills

If you are a highly motivated and results-oriented individual with a passion for paid advertising, we encourage you to apply.