About the Role

We are seeking a highly skilled Senior Digital Marketing Strategist with over 6 years of proven experience in an agency environment. The ideal candidate will be a strategic thinker with hands-on expertise in running ROI-driven campaigns across multiple digital channels. This role also involves leading the digital marketing team, mentoring junior talent, and driving innovation in paid media and digital strategies.

Key Responsibilities

• Develop, execute, and manage multi-channel digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, Programmatic, SEO, Email Marketing, etc.) with a focus on ROI and conversions.
• Lead and manage the digital marketing team - assigning tasks, reviewing work, and fostering growth.
• Oversee digital strategy for clients, ensuring alignment with overall marketing objectives.
• Manage campaign budgets, pacing, and bidding strategies to maximize ROAS and ROI.
• Conduct in-depth data analysis and prepare performance reports with actionable insights.
• Oversee tracking setup, attribution models, and campaign measurement through tools like Tag Manager, and other analytics platforms.
• Collaborate closely with creative, content, and account management teams to ensure campaign alignment and performance.
• Stay updated on industry trends, ad platform changes, and best practices to continuously improve client results.

Qualifications & Experience

• 6+ years of experience in digital marketing within an agency environment (mandatory).
• Proven track record of managing and leading a digital marketing team.
• Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads Manager, LinkedIn Ads, Programmatic, SEO, and Email Marketing.
• Proficiency in Google Analytics , Tag Manager, Data Studio/Looker Studio, and attribution tools.
• Strong analytical skills with the ability to turn data into strategic insights.
• Excellent client-facing communication and presentation skills.
• Ability to handle multiple accounts and campaigns simultaneously in a fast-paced environment.
• Google and Meta certifications are highly preferred.

Key Skills

• Digital Marketing Strategy & Execution
• Paid Media & SEO Strategy
• Team Leadership & Mentorship
• Budget Management & Forecasting
• Advanced Analytics & Reporting
• Conversion Rate Optimization (CRO)
• Client Relationship Management

Why Join Us?

• Attractive salary package of LKR 250,000+ based on experience and performance.
• Opportunity to work with a diverse portfolio of international and local clients.
• Collaborative, fast-paced agency environment where your ideas directly shape client growth.
• Lead and grow a high-performing digital marketing team.
• Continuous learning, certifications, and exposure to the latest digital marketing tools and trends.
• Clear career progression with room to grow into senior leadership roles.

Apply Now if you are a senior digital marketing strategist ready to lead campaigns, teams, and drive measurable results!