Pettah Effect is creating and supporting careers in every aspect of modern entertainment at the intersection of music, film, television, technology, brands, culture and social good. We are a diversified company, supporting our roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We are a community of entrepreneurs committed to creativity and innovation, striving to “Disrupt the status quo and create culture” through the power of artistry. We celebrate freedom, identity, inclusion, growth, and originality. We identify and develop creators, developers, influencers and innovators. We produce, distribute and promote content to delight and entertain fans around the world.