CityMall is a social e-commerce venture, backed by Elevation Capital, aiming to help the 200-300 million new to Internet users realize the power of Internet and e-commerce. CityMall has a vision to create India’s largest chain of virtual stores on WhatsApp. Through a network of neighbourhood community leaders, CityMall enables Bharat to experience the convenience of online commerce. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create several thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.